February 18, 2021

Anti ageing - the new Youthful Ageing

Anti-ageing was all about wrinkles, but now it is much more than that (redness, age spots, hydration).

Traditional Anti-ageing really targeted 30–50-year-olds as younger consumers felt wrinkles weren’t a problem, and older consumers felt it was too late.

Anti-ageing is now better described as ‘Positive Ageing’ or ‘Youthful Ageing’, as it is more about making improvements to individual skin needs to improve skin appearance (and therefore youthfulness) and in turn improving mood and confidence.

Argan Liquid Gold – the premium skincare brand has an extensive efficacy data with impressive results within 28 days and aims to assist in

Achieving effective skin hydration.
Normalising skin tone (including reducing redness).
Achieving a flawless complexion (smoothness, dewy, supple, firm and matte skin).
Reducing the appearance of age-spots.
Reducing wrinkle formation.
Instant / fast acting benefits.

Some of the amazing active ingredients of Argan Liquid Gold include;

Ethyl Ascorbic Acid (Corum)

Stabilised form of Vitamin C with proven sustained release.
Extensive efficacy data including antioxidant, age spot reduction and skin brightening effects.

Epidermist (Codif)

An Algal Oligosaccharide with incredible Skin hydrating performance and a “second skin” film-forming effect. Also improves cellular renewal, decreases bacterial growth and reduces the appearance of pores.
Efficacy data showing significant results after a single application, 1 week and 4 weeks of use.

Other active ingredients

Hyaluronic Acid – incredible skin hydration, available in lower molecular weight (penetration) and high molecular weight (surface hydration and plumping).
Oat Silk – natural sensory powder rich in Oat Oil, which mimics the lipid profile of the skin.
Chlorella Vulgaris – Algal active ingredient proven to firm the skin and reduce the appearance of dark circles.
Natural Betaine – high performance skin hydration and soothing ingredient.
Natural AHA Complex – a cocktail of fruit-derived AHAs to give gentle yet effective exfoliation.

>> All of the above ingredients are scientifically proven to provide the claimed benefits. We use them at the scientifically proven levels.

And finally, our key ingredients

Certified Organic Argan Oil – purity guaranteed. Incredible Argan Oil of the highest possible quality. Known as ‘liquid gold’ for a reason!
24 Carat Gold – For a bit of pampering indulgence, we include 24kt Gold to go alongside our signature